“Entrepreneurship is living a few
years of your life like most people won’t so that you can spend the most of
your life like most people can’t”
How should we harness our
lessons, great content and brilliant ideas, make them available to the rest of
the world as best practices? That’s exactly what the students inside the gates
of IIM Lucknow keep asking themselves. They utilise the resources available and
come up with ventures. And to support them, Abhiyan, the E-Cell of IIM Lucknow,
actively helps them. Abhiyan is one of the most active entrepreneurship
committees in business school campuses in India. They organize business plan
competitions, give away prizes and take initiatives to provide incubation
facilities. Thus, here the budding entrepreneurs sow the seeds of their plan.
These are the students who could have enjoyed the comforts of a great job but
choose to take the harder way to make a difference. The increasing number of
students opting to begin their new ventures after graduating from IIM Lucknow
is expected to continue as students become more confident about themselves and
the immense resources around them to initiate a new idea. They work out a
detailed business plan that usually lists the entry and exit barriers. They
identify the potential customers and market segments and position themselves
accordingly. They chalk out distribution, promotion and financial strategies,
the value proposition for target customers, detailed competitor analysis and
strategy for future growth.
The institute encompasses various
ventures that implement the classroom theories and see the result for real. Two
such businesses running inside the campus are Not Just Tea and Gossip n Bite.
Managing academics and business indeed becomes a challenge for the students but
that has never stopped these budding managers. One such venture is Indofash, an
online shopping website, by Pallavi A. Mohadikar from PGP 2. Indofash provides
premium and exclusive Indian ethnic wears. Pallavi aims to make customers
reconnect to their traditional roots and embrace the Indian culture through
myriad hues and rich texture.
IIM Lucknow always welcomes fresh
ideas and students are never short of them. Imprint, for example, is an
idea-stage venture, a magazine that intends to follow the Charles Dickens model
to make lives better for the weaker sections of the society. The students,
Debalina, Saurav, Vidushi and Gargi, all from PGP 1, formed a team to shape
this extremely new social business plan. The magazine will include short
stories to highlight the ugly truth of poverty, sanitation, social prejudices,
unemployment and atrocities on women to make lives better. Positioning
themselves as “Imprint of the people, for the people, by the people”, the team
looks forward to touch millions of lives to make an impact.
The students believe that these
ventures are like parallel curriculum which can teach the extra bit beyond the
pedagogy inside classrooms. They are driven by the fuel of passion, ignition of
ideas and thrill to do something on their own.
